01 — Photo
On-the-ground specialists
20+ years shooting professional sports. Deep familiarity with seasons and fan flows; on-call response to any incident, on the spot.
ABOUT — PADDLE
We design fan experience with field expertise & owned tech.
Paddle is a sports entertainment solutions company. Built on 20+ years of pro-sports field photography and our own technology and production infrastructure, we connect photocards, photo booths, merchandise, and limited-edition merchandising into one continuous fan experience.
SINCE 2024
Where
the fandom
gathers.
01 / 04 — VISION
Wherever the fandom
gathers, we belong
Four promises that move Paddle forward.
- 01
Collecting
The joy of collecting
Photocards and goods that hold a fandom's heat. The kind you keep — and keep coming back to.
- 02
Connecting
Anywhere fans are
Stadiums, concerts, theme parks. Wherever a fandom gathers, we show up.
- 03
Creating
Made on that day
Photo booths and the POCA Truck design once-only moments, lived in person at the event itself.
- 04
Growing
Built together
We grow new revenue and new fan culture alongside teams, artists, and brands.
02 / 04 — CAPABILITIES
Four axes build the field
Photo. Technology. Teamwork. Marketing — the four wheels Paddle runs on.
02 — Technology
Owned tech stack
We build the software and hardware behind every photocard and photobooth kiosk. Monitoring, inventory, and photo-DB integration — all in-house.
03 — Teamwork
Embedded with the clubs
Built on time as official KBO photographers across five teams. Pre-emptive responses and tight communication around every team's calendar.
04 — Marketing
Extending the reach
Designs and content tuned to each event, promo, and collaboration. We tie commemorative cards and frames into MD launches to drive merch revenue.
03 / 04 — NUMBERS
Paddle by the numbers
01
0/ day
In-house photocard production capacity
02
00clubs
KBO operating references
03
0%
Kiosk SW & HW developed in-house
04
popeep
Our own POD & merchandising platform
04 / 04 — TRUSTED BY
Wherever the fandom gathers,
Paddle has been there
From baseball, basketball, and volleyball clubs to media IP collaborations and limited-edition merchandising.
01
KBO Baseball
- Doosan Bears
- LG Twins
- Samsung Lions
- Kia Tigers
- Kiwoom Heroes
- Hanwha Eagles
02
KBL · V-League
- Suwon kt sonicboom
- Wonju DB Promy
- Goyang Sono SkyGunners
- Daejeon JKJ Red Sparks
- GS Caltex KIXX, and more
03
Media & Collabs
- Bulkkot Baseball (Studio C1)
- Doosan × Manggom
- Samsung × Bao Family
04
Limited-Edition Merchandising
- LG Twins 2025 Champions Edition — 1,000 sets limited
- Doosan Bears '26 Fan Collector Pack
CONTACT US
Let's design
the next on-site moment
If you'd like to design fan experiences for a club, an artist, or a brand — get in touch.