01 — Photo
On-the-ground specialists
Grounded in 20+ years of pro-sports photography and a deep grasp of how a season runs, we respond fast to whatever the field brings.
ABOUT — PADDLE
We design fan experiencesfrom on-the-groundoperating experience.
Built on hands-on experience across sports and entertainment venues, Paddle connects photocards, photo booths, goods, and limited-edition merchandising.
SINCE 2024
Where
the fandom
gathers.
01 / 04 — VISION
Wherever the fandom
gathers, we belong
Four principles that move Paddle forward.
- 01
Collecting
The joy of collecting
Photocards and goods that hold a fan's passion — building the value of an experience you keep.
- 02
Connecting
Anywhere fans are
From stadiums to concerts and pop-ups — we join every venue where a fandom gathers.
- 03
Creating
Moments that stay
Through photo booths and the POCA Truck, we create fan experiences only possible on site.
- 04
Growing
Expanding together
We grow the fandom business alongside clubs, artists, and brands.
02 / 04 — CAPABILITIES
Four capabilities
that move the fan experience
Technology, people, and marketing — the four core capabilities that move Paddle.
02 — Technology
Owned tech stack
We develop the software and hardware of our photocard kiosks and photo-booth systems in-house, and run the monitoring and inventory-management systems alongside them.
03 — Teamwork
Embedded with the clubs
Built on KBO club collaboration, we deliver fast communication and stable on-site operation tuned to each schedule and goal.
04 — Marketing
Extending the reach
From content planning tuned to club events and brand promotions through to goods sales, we extend the fan experience into new revenue.
03 / 04 — NUMBERS
Paddle by the numbers
01
0/ day
In-house photocard production capacity
02
00clubs
KBO operating references
03
0%
Kiosk SW & HW developed in-house
04
popeep
Our own POD & merchandising platform
04 / 04 — TRUSTED BY
Wherever the fandom gathers,
Paddle is right there
From baseball, basketball, and volleyball clubs to media IP collaborations and limited-edition merchandising projects.
01
KBO Baseball
- Doosan Bears
- LG Twins
- Samsung Lions
- Kia Tigers
- Kiwoom Heroes
- Hanwha Eagles
02
KBL · V-League
- Suwon kt sonicboom
- Wonju DB Promy
- Goyang Sono SkyGunners
- Daejeon JKJ Red Sparks
- GS Caltex KIXX, and more
03
Media & Collabs
- Bulkkot Baseball (Studio C1)
- Doosan × Manggom
- Samsung × Bao Family
04
Limited-Edition Merchandising
- LG Twins 2025 Champions Edition — 1,000 sets limited
- Doosan Bears '26 Fan Collector Pack
CONTACT US
Let's design
the next on-site moment, together
Fan-experience operation for clubs, artists, and brands — start it with Paddle.