OPERATING CASES
Wherever the fandom gathers,
Paddle has been there
Inside stadiums and out, plus media IP collaborations. Multi-year operating references across five KBO clubs and Paddle's own popeep limited-edition merchandising line.
01
KBO operating references
02
In-house production capacity
03
Kiosk SW & HW developed in-house
04
Our own POD & merchandising platform
01 / 03 — KBO STADIUMS
KBO Baseball
Five clubs — home stadiums and external pop-ups, run end-to-end.
- 2024 –
Jamsil Stadium — PHOTO CARD store
LG Twins
12 kiosks · 4 photo booths
- Dedicated PHOTO CARD storefront
- Outer-field plaza co-op
- Season-by-season design series
2024 –
Jamsil Stadium + Doosan Tower
Doosan Bears
12 kiosks · 4 booths + Doosan Tower Manggom pop-up
- Series-by-series design releases
- Doosan Tower external pop-up
- Manggom collab
2024 –
Daegu Lions Park + Banwoldang pop-up
Samsung Lions
Lions Park BLUE POCA · PHOTO SQUARE build-out · external BAO FAMILY pop-up
- Lions Park BLUE POCA build-out
- PHOTO SQUARE exterior design
- BAO FAMILY collab pop-up
- 2024 –
Gwangju Champions Field + away series
Kia Tigers
Home operations + Jamsil/Gocheok 3rd-base plaza
- Champions Field always-on
- Away-series field operations
- Series-by-series card releases
2024 –
Gocheok Sky Dome
Kiwoom Heroes
Multiple kiosks · 2 curtained photo booths
- Gocheok always-on
- Curtained photo-booth operation
- Series-by-series releases
- 2024 –
Daejeon Eagles Park
Hanwha Eagles
In-stadium kiosk operation
- Eagles Park operations
- Season-by-season card series
02 / 03 — MEDIA COLLAB
Media · Collabs
IP collaborations beyond the club world.
- 2025SIGNATURE
Media IP collaboration
Bulkkot Baseball — Studio C1
Kiosks + photo booths together; cards / Collector Pack design unified
- Media IP collab
- PERFECT GAME card series
- Fan Collector Pack limited drop
03 / 03 — POPeep MERCHANDISING
popeep merchandising
Limited-edition goods built and sold direct via Paddle's own POD platform.
- 2025SIGNATURE
popeep limited-edition release
LG Twins — 2025 Championship Edition
Photocard collection set-box · 1,000 sets only
- Hard 1,000-set scarcity
- All 30 cards combine into one champions artwork
- Sold direct via popeep
- 2026
popeep storefront · Instagram channel
Doosan Bears — '26 Fan Collector Pack
Photocards + keyring + stickers + case bundle
- popeep limited drop
- Instagram channel marketing
- Recurring season merch revenue
+ — VIRAL
Marketing the fans make for themselves
A single photocard ripples through blogs, Instagram, Shorts, and TikTok — quietly becoming a club's strongest marketing channel.
CONTACT US
Build the next
operating case with us
If you'd like to design fan experiences for a club, an artist, or a brand — get in touch.