Paddle

POPeep — POD PLATFORM

Built and sold direct
as limited drops

popeep is Paddle's own POD (Print-On-Demand) platform. It powers the participation-mode print engine on every kiosk and serves as our D2C channel for limited-edition merchandising at the same time.

PADDLE PLATFORM

popeep · Paddle's own POD platform

Run by Paddle · D2C limited drops

popeep
POD ENGINE
D2C MARKET
popeep / 2026

01 / 03 — TWO ROLES

Two roles, one engine

The on-site print engine and the online merchandising market run on a single platform.

Role A

On-site — participation print engine

In participation mode, users decorate a photo on popeep mobile, scan a barcode at the kiosk to pay, and walk away with a print — popeep handles the whole flow.

  • Mobile design tool
  • Barcode-to-kiosk payment
  • 25-second on-site print
Role BSIGNATURE

Online — D2C limited-drop market

Limited-edition merchandise that Paddle plans and produces in-house, sold direct through the popeep storefront and Instagram channel.

  • Hard scarcity drops
  • Storefront + Instagram
  • Sold direct by Paddle

02 / 03 — REAL DROPS

Three drops already in market

Limited-edition merch built and sold direct through popeep.

Doosan Bears — popeep storefront

Case 01

Doosan Bears — popeep storefront

Doosan Bears season cards and goods sold continuously on the popeep storefront. Regular new-series releases drive fan return-visits.

Always-onRecurring releases
LG Twins — 2025 Champions, 1,000 sets

Case 02

SIGNATURE

LG Twins — 2025 Champions, 1,000 sets

Photocard collection set-box commemorating LG Twins' 2025 unified championship. Hard 1,000-set scarcity; all 30 cards combine into one champions artwork.

1,000-set scarcityChampionshipChampions Set
Doosan Bears — '26 Fan Collector Pack

Case 03

Doosan Bears — '26 Fan Collector Pack

Photocards + keyring + stickers + case bundled as a Collector Pack. popeep storefront and Instagram channel running together as the D2C channel.

Fan Collector PackInstagram

03 / 03 — HOW IT WORKS

From plan to sale, in five steps

Paddle handles the full flow. The partner only signs off on IP usage.

  1. 01STEP 01

    Plan & design

    Card and goods series tuned to the season concept and IP.

  2. 02STEP 02

    In-house production

    Built in our own factory with a fast 30,000-cards/day lead time.

  3. 03STEP 03

    List on popeep

    Registered as a limited drop; release window managed end-to-end.

  4. 04STEP 04

    Sell & promote

    D2C sales and promotion via popeep storefront and Instagram.

  5. 05STEP 05

    Settlement & report

    Sales settlement and a sell-through report delivered together.

CONTACT US

Want to build a
limited drop with us?

Tell us the IP and the release concept — we'll design the limited line on popeep together.