POPeep — POD PLATFORM
popeep is Paddle's POD-based D2C platform that connects production through to sale.
PADDLE PLATFORM
popeep · Paddle's own POD platform
Run by Paddle · D2C limited drops
01 / 03 — TWO ROLES
On-site participation printing and limited-edition merchandising, connected on a single platform.
An on-site POD (Print-On-Demand) solution where users make it themselves and print it on the spot.
An on-site, made-to-fit print platform where fans take part and get the result instantly.
Fandom-tailored goods, from planning to sale, run on a single channel.
Limited-edition goods planned and produced by Paddle, sold direct through the popeep channel.
02 / 03 — REAL DROPS
Limited-edition merch built and sold direct through popeep.
Case 01
Doosan Bears season cards and goods sold continuously on the popeep storefront. Regular new-series releases drive fan return-visits.
Case 02
SIGNATUREPhotocard collection set-box commemorating LG Twins' 2025 unified championship. Hard 1,000-set scarcity; all 30 cards combine into one champions artwork.
Case 03
Photocards + keyring + stickers + case bundled as a Collector Pack. popeep storefront and Instagram channel running together as the D2C channel.
03 / 03 — HOW IT WORKS
Paddle runs everything from planning to production, sales, and settlement. The partner only signs off on IP usage.
Photocard and goods planning tuned to the season concept and IP.
Fast, stable production built on our own production infrastructure.
Limited-edition product listing and release-schedule management.
D2C sales and promotion across popeep and SNS channels.
Sales data and settlement results delivered as a report.
CONTACT US
Tell us the IP and the release concept — we'll design the limited line on popeep together.
