Paddle

SOLUTIONS — GOODS

Photocards extend
into a Collector Pack

Photocards at the center, then keyrings, badges, stickers, standees. Beyond a single piece of merch — packaged as memory plus collectible value.

SOLUTION 04 / 04

Paddle Goods · Fan Collector Pack

Sold direct via popeep

Paddle Goods overview
GOODS / 202604

01 / 04 — LINEUP

Starts with cards, extends anywhere

Wide product mix, tuned to each fandom's preferences and the season's trends.

  1. 01Core

    Photocards

    Main PVC card line. Seven finishes for season- and event-specific series.

  2. 02Sticker

    Stickers · Removable seals

    Small, fan-friendly merch. Strong as limited drops or pack add-ons.

  3. 03Keyring

    Keyrings

    High everyday visibility — bags, key chains. Season collabs travel well.

  4. 04Badge

    Pin badges

    Easy to collect. Standard for season-pass merch and anniversary drops.

  5. 05Standee

    Standees · Mini standees

    Drives the photo-op for fans. Heavy SNS-spread effect.

02 / 04 — OPERATING MODEL

Three operating models

Not one-off product sales — packaged to drive collection energy and natural repeat-buying.

Mode A

Random pack

Built as a Fan Collector Pack. Unboxing thrill turns into collection drive, then into repeat purchases.

  • Randomized contents
  • Unboxing moment
  • Drives repeat-buy
Mode BSIGNATURE

Premium limited edition

Holograms, foils, packaging — limited drops with a high collectible ceiling. Strong for championships and season closers.

  • Premium finishes
  • Hard scarcity
  • Sold direct via popeep
Mode C

Season · event-tuned

Scales from one-off season passes and anniversary drops to long-running revenue lines.

  • Custom planning
  • Short → long-term
  • Collab operations

03 / 04 — REAL CASES

Two Collector Packs already in market

A limited-edition merch business that Paddle builds and sells direct, through our own POD platform popeep.

Doosan Bears 26 Fan Collector Pack on popeep

Case 01

Doosan Bears '26 Fan Collector Pack

Photocards + keyrings + stickers in one collector pack. popeep storefront and Instagram running together as a D2C channel.

popeepD2CFan Collector Pack
Bulkkot Baseball Fan Collector Pack

Case 02

Bulkkot Baseball Fan Collector Pack

Limited merch built with the Studio C1 media IP. Cards and Collector Pack run with a single, unified design tone.

Media collabLimited

Other solutions to consider

Photo Card

Photocard Kiosk

PVC photocards on the spot. General, pack, and participation modes.

See more

Photo Booth

Photo Booth

High-res DSLR + a 'shoot with a celebrity' mode. Seasonal frames, fully custom.

See more

Poca Truck

POCA Truck

Korea's only mobile platform. We come to fan-cafés, pop-ups, and festivals.

See more

CONTACT US

Planning a
merch package?

Tell us the IP, distribution channel, and lineup direction — we'll send back a proposal.

Talk to us